Dissecting Firefox Marketing

Dissecting Firefox Marketing. Rebecca Leib breaks down the Mozilla team's amazing use of online word of mouth marketing to promote the Firefox browser. The campaign to date has helped generate over a million downloads per day since Firefox emerged out of beta; registered over 25,000 volunteer marketers; encouraged about 100,000 Web sites to display promotional… Continue reading Dissecting Firefox Marketing

Even Digital Memories Can Fade

NY Times: Even Digital Memories Can Fade. Yet no one has figured out how to preserve these electronic materials for the next decade, much less for the ages. Like junk e-mail, the problem of digital archiving, which seems straightforward, confounds even the experts. [Tomalak's Realm]

Big Dig found riddled with leaks

Big Dig found riddled with leaks. Engineers hired to investigate the cause of September's massive Big Dig tunnel leak have discovered that the project is riddled with hundreds of leaks that are pouring millions of gallons of water into the $14.6 billion tunnel system. [Boston Globe — Front Page]

Meanwhile a MSIE team guy

Meanwhile a MSIE team guy is glad Firefox has gone 1.0. Ever wonder if MS's priorities are somewhat misplaced? Last night I booted up a new server running their 2003 server platform. Up till now I was totally happy with the 2000 version, but this time there was no choice offered. Anyway, their answer to… Continue reading Meanwhile a MSIE team guy

Has marketing changed? Mirra meeting transparency shows it has

Has marketing changed? Mirra meeting transparency shows it has. Interesting comment from Chris Kinsman. The Mirra is overpriced, he says. That's a common complaint from customers. They think they could do it cheaper. Probably so, but make it easy enough for a dentist who just wants to back up all his dental records in his… Continue reading Has marketing changed? Mirra meeting transparency shows it has

Slashdot

Slashdot | New Rules Make Domain Hijacking Easier. Tanktalus writes “Netcraft seems to have a little ditty about new rules from ICANN that take effect on Friday making it easier to hijack domain names. Essentially, if someone tries to take your domain, and you don't answer within 5 days, they now assume you are okay… Continue reading Slashdot

Update: Readerware 2.91

Update: Readerware 2.91. The media cataloging program adds printing of catalog cards and spine labels, support for Flic Bluetooth scanners and the C-Pen text and barcode reader, improved database statistics, and other changes. [MacInTouch]

FCC commissioners agree on inter-state nature of VoIP

EE Times: FCC commissioners agree on inter-state nature of VoIP. However, Commissioners Jonathan Adelstein and Michael Copps cautioned not to read too much into this finding, as fundamental issues of universal service under a VoIP environment have yet to be addressed. Nevertheless, FCC Chairman Michael Powell made clear that the ability to personalize service and… Continue reading FCC commissioners agree on inter-state nature of VoIP

Personas drive business strategy at Best Buy (or vice versa)

Personas drive business strategy at Best Buy (or vice versa). Earlier in the spring I blogged about Best Buy using personas. It’s interesting to me to see how those personas have started to permeate Best Buy culture – with customers being labeled with the name of the persona, as discussed in this Wall Street Journal… Continue reading Personas drive business strategy at Best Buy (or vice versa)