Dissecting Firefox Marketing

Dissecting Firefox Marketing. Rebecca Leib breaks down
the Mozilla team's amazing use of online word of mouth marketing to
promote the Firefox browser. The campaign to date has helped generate
over a million downloads per day since Firefox emerged out of beta;
registered over 25,000 volunteer marketers; encouraged about 100,000
Web sites to display promotional buttons and banners; generated
wall-to-wall coverage in the blogosphere and mainstream media; and
raised a quarter of a million dollars for a full-page ad in The New York Times. The future is now.  [Micro Persuasion]

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