Personas drive business strategy at Best Buy (or vice versa)

Personas drive business strategy at Best Buy (or vice versa).

Earlier in the spring I blogged about Best Buy using personas.
It’s interesting to me to see how those personas have started to
permeate Best Buy culture – with customers being labeled with the name
of the persona, as discussed in this Wall Street Journal article.

Store clerks receive hours of training in identifying desirable
customers according to their shopping preferences and behavior.
High-income men, referred to internally as Barrys, tend to be
enthusiasts of action movies and cameras. Suburban moms, called Jills,
are busy but usually willing to talk about helping their families. Male
technology enthusiasts, nicknamed Buzzes, are early adopters,
interested in buying and showing off the latest gadgets.

[ia/ blogs]

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