A Bounty From Salem's Globe-Trotters. The Peabody Essex Museum in Salem, Mass., was established in 1799 by rich entrepreneurs who had been everywhere and brought souvenirs home to prove it. By Holland Cotter. [New York Times: NYT HomePage]
A major shift in the style of enterprise data management is under way, and there are huge architectural issues yet to be resolved. Oracle, not surprisingly, wants you to store everything in a centralized hybrid DBMS. IBM says it would rather enable you to federate data across a range of sources. Each strategy has merit, and most enterprises will wind up pursuing both — in different ways, for various reasons. Despite these differences, we are witnessing a sacred union. SQL and XML have been pronounced man and wife, and the honeymoon has begun. [Full story at InfoWorld.com]
Business Week: Verizon's Gutsy Bet. At the heart of this reinvention is the most ambitious deployment of new telecom technology in years. Verizon plans to roll out fiber-optic connections to every home and business in its 29-state territory over the next 10 to 15 years, a project that might reasonably be compared with the construction of the Roman aqueducts. [Tomalak's Realm]
Buzz Without Bucks. Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants. Their motto: When it comes to building a brand, word of mouth is priceless. [Fast Company]
Report Review: Nielsen/Norman Group's Usability ROI. Report Review: Nielsen/Norman Group's Usability Return on Investment – In the business world, user experience endeavors are typically seen as a costa line item expense to be minimized to the greatest extent possible while still remaining competitive. This has led to a number of essays, articles, and books on proving the value of user experience, including a recent report by the Nielsen Norman Group.
Much more than a summary of the NNGroup ROI report, Peterme and Scott Hirsch outline key considerations for evaluating Return on Investment, and in the process discover some shortcomings of the NNGroup approach. [ia/ – information architecture news]
ROI calculations: K-Logs vs. traditional Intranet Portals. John Robb summarizes an ROI document produced by PlumTree Software estimating the value of portal software and compares with his estimation of the value of K-Log software. He puts the total ROI of a K-Log system at 1,170% compared to the total ROI of a traditional Portal system at 240%. [ia/ – information architecture news]