Donald Trump (Again!). Last night's opener to The Apprentice was fascinating television. Yes,
readers of this blog know that I am no fan of The Donald. Indeed, Fast
Company is one of his loudest critics. But I have to salute Mark
Burnett for spinning out another great conceit: have a team of
college-educated professionals compete against only those with high
school degrees. As much as we like to believe that we live in a
classless society in America, truth is there is a major cultural divide
between the educated and the uneducated. Tapping into that conflict in
a business context is nothing less than brilliant. Interestingly
enough, the high school grads have a net worth that is three times that
of the college-educated group on the show. Hence, the group's name: Net
Worth. Who are you rooting for? [Fast Company Now]