Report Review: Nielsen/Norman Group's Usability ROI. Report Review: Nielsen/Norman Group's Usability Return on Investment – In the business world, user experience endeavors are typically seen as a cost—a line item expense to be minimized to the greatest extent possible while still remaining competitive. This has led to a number of essays, articles, and books on proving the value of user experience, including a recent report by the Nielsen Norman Group.
Much more than a summary of the NNGroup ROI report, Peterme and Scott Hirsch outline key considerations for evaluating Return on Investment, and in the process discover some shortcomings of the NNGroup approach. [ia/ – information architecture news]