Does this company respect me? Try the sticker test..
Call off the expensive market research and fire the analysts and consultants.
Here’s a great way to find out if a company that makes physical products respects their products and their customers: if there’s a sticker on the product, and it peels off cleanly (and without tearing), then they’re a respectful company. If it tears or leaves sticky residue that you need to scrape off with a razor, then they don’t.
It’s that simple. [Signal vs. Noise]