Call off the expensive market research and fire the analysts and consultants.
Heres a great way to find out if a company that makes physical products respects their products and their customers: if theres a sticker on the product, and it peels off cleanly (and without tearing), then theyre a respectful company. If it tears or leaves sticky residue that you need to scrape off with a razor, then they dont.
Its that simple. [Signal vs. Noise]