According
to this special of Business Week “They live online. They buy online.
They play online. Their power is growing”. Read the cover story on how companies are reaching them or listen to the Podcast
Although networks are still in their infancy, experts think
they're already creating new forms of social behavior that blur the
distinctions between online and real-world interactions. In fact,
today's young generation largely ignores the difference.
Most adults see the Web as a supplement to their daily lives.
They tap into information, buy books or send flowers, exchange
apartments, or link up with others who share passions for dogs, say, or
opera. But for the most part, their social lives remain rooted in the
traditional phone call and face-to-face interaction.
The MySpace generation, by contrast, lives comfortably in both
worlds at once. Increasingly, America's middle- and upper-class youth
use social networks as virtual community centers, a place to go and sit
for a while (sometimes hours).