10 principles of effective information management
Robertson's paper is specifically about knowledge management
implementations, but I think the principles apply equally well to the
implementation of any strategy. Here is a summary of Robertson's 10
Recognise (and manage) complexity:
There is usually no one single solution to any problem. Rather than
trying to “boil down” to a single approach, focus on articulating a
clear direction that can help people see how different components weave
into a larger approach.
Focus on adoption : Whatever it is
you're implementing, if people aren't asking for it and they don't
start using it, you're probably forcing it on them (and you'll probably
Deliver tangible and visible benefits
: Determine how you will measure success, be sure it makes sense,
and measure it
Prioritize according to business needs
: Look for quick wins. Short-term, tangible benefits help drive
adoption early, when people are skeptical and you need support most.
Take a journey of a thousand steps
: Change is a marathon, not a sprint. A series of small steps, when
aligned with a common and well-articulated vision, will increase your
chances for success, and help reduce your risk of failure.
Provide strong leadership : If
you're a leader, focus your efforts on communicating the vision, and
making sure people understand the importance and urgency of the
Mitigate risks : Identify risks up
front and plan how to address them. Expect that it will cost more than
you think — it will! One way to reduce risk is to tighten up the
Communicate extensively : Establish
a clear, simple message at the beginning of the project, and create a
plan to communicate extensively throughout the implementation. If
people aren't hearing about it they'll assume it isn't important.
[Note: This is where XPLANE
can help you create a
Aim to deliver a seamless user experience
: Keep it simple, be clear and consistent.
Choose the first project very carefully
: Think of your first project — and plan it — as a catalyst for
change. Start by giving people something that helps them do their jobs