Integrity, the core of IT. Saw this post over at Day in the Life of an Information Security Investigator
about integrity. It, obviously, focuses on working the
security/consulting side of things, but I think it's an important part
of any good IT professional's career. To most people within our
organization, our word is all they get to hear about technical
questions, if we give them reason to doubt that we're telling the
truth, we're as good as done in this field. [Life of a one-man IT department]