Swan song?

Swan song?.

My first reaction to Delta to Eliminate Discount Carrier Song
was, “of course it failed.” It failed because they didn't burn their
bridges, didn't really commit, didn't do anything but a pale imitation
of Jet Blue.

But then I realized that Song wasn't a failure on at least one
level… it allowed a stodgy brown company to move fairly quickly and
to discover the power of story telling. Everything from the organic
food to the paint job was about telling passengers a different story.
Song had trouble keeping that promise, but at least they tried.

So maybe Delta learned a lesson about flexibility and speed and risk. Failure is rarely fatal.  [Seth's Blog]

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