Designing ROI

Designing ROI.

Madhouse Munchies generates $500,000 a year selling chips. Madhouse Munchies hires R.BIRD
to redesign their packaging. “In six months, with no new advertising,
Madhouse was selling about 50 more bags of chips a month in every
store. By year’s end its chips were in 1,000 new retail locations, and
today, with the same packaging, the company is adding more than 100 new
retailers a quarter and bringing in revenues of $10,000,000/year.” Read
all about it in an article entitled New Shelf Life at (here are the images referenced in the article).  [Signal vs. Noise]

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