is standard Yahoo search with one new feature, a slider with Shopping
on one end and Researching on the other. The default position is dead
center, and if you slide to the left or right your results are updated
tech works. Sliding toward Researching tends to bring out more
reviews and more discussions. Sliding to Shopping throws you straight
into the market. It looks simple at first, but heres where they went
wrong: The slider is 300px wide with a continous motion from one side
to the other. That means there are 300 settings to choose from. And what does 27% from the left mean anyway?
sure the elegant and abstract Shopping-Researching continuum appeals to
the science types behind Mindset, but it wont mean squat to searchers
until A) the problem is better defined and B) the interface is
redesigned to reflect that.
Based on the current interface, Im going to guess Yahoo has defined the problem like this:
People want to decide between commercial and noncommercial results.
This is too fuzzy. Heres one way to refocus:
Sometimes when people search, lots of results for online stores get in the way of the information they want.
A more focused problem suggests a simpler interface. Instead of 300 settings, three options would do the trick:
- Show me all results
- Just show me online stores
- Show me results without online stores
Or even simpler, a single checkbox: [X] Dont show online stores in my results.
kudos to Yahoo for the neat research. Im sure that as they move
forward theyll come to see that even having only one slider doesnt
necessarily make the interface simple. [Signal vs. Noise]