Eyesite.
This is how people look at search results: It's not a theory, it's all
sorts of fancy science put to good use. And yes, my headline is a pun.
Think about this the next time you want to save a few shekels on where
you show up on the screen.
Now that we've trained people to read Google pages this way, they
probably read your site the very same way… [Seth's Blog]