How many large law firms have blogs? I
would like to get a sense of how many AmLaw 200 firms have blogs and
possibly create a list of those that do. I need your help.
I have checked blawg.com, Internet Marketing Attorney
(which reviews 250 law firm web sites) and other sources. I could not
find list of large law firms that have blogs. If you know of a list or
even a single large firm with a blog, please contact me. Depending on what I learn, I may create a companion list to my online legal services
one. (NOTE: I am primarily interested in blogs branded with a firm’s
identity, less so in ones by large firm lawyers that link to the firm
but are not firm-branded.)
The only large firm blog I have identified is Electronic Discovery Law, which is published by Preston Gates Ellis LLP.
Interestingly, I can only find one reference to the blog on the firm’s
web site, on a practice group page. A search for the word blog on the
firm’s web site yields no hits (surprising since I did find the word).
I
ask because it seems that large firms are missing a great opportunity
for marketing and distribution. Ten years ago, I suggested to a large
firm that it consider e-mail alerts to clients. I reasoned that the
firm was generating lots of interesting content and already sending
paper updates. Why not just send occasional e-mail updates? A look of
horror crossed several faces: the liability, the work to do this,
clients would view it as a bother, it would not look professional, etc.
Today,
many firms do send e-mail updates to clients. It seems to me the time
has come to make these available as blogs with an RSS feed. This is
clearly not about technology – it is about serving clients. Of course,
this means lawyers have to grapple with a new concept, which, as I’ve previously discussed,
is often a challenge and, if technology is involved, is often perceived
as a tech issue rather than business decision. [Strategic Legal Technology]