Backing Up the Brand

Backing Up the Brand. According to the American Customer Satisfaction Index (ACSI),
Apple customers are more satisfied than users of any other personal
computer brand. Apple's score of 81 (out of 100) put them in the lead,
with Dell taking a close 2nd after being at the top of the list for the
past five years. In an article at InfoWorld,
ACSI director Claes Fornell cites one explanation: “Just about every
other PC vendor received technical support scores that were less than
the scores they received for the quality of their products, but Apple
was the only company that received high marks for both quality and

Recalling recent complaints here about Dell support, I particularly enjoyed this validation of my 18 years of unwavering Mac devotion. Although I admit to drooling over the new iMac G5, we really don't buy our Macs entirely because we like their looks.
[Dispatches from the New World of Work]

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