“Wi-Fi is taking off fast. More than 64 million Wi-Fi systems are expected to be sold this year, up from 24 million in 2002, says researcher IDC.
Already, Internet companies such as ESPN.com are tailoring features to customers with Wi-Fi. In September, ESPN.com launched a host of features. Among them: live chats with sports experts, more video clips of big plays and tools to help fantasy football fans track their teams.
It's a big change from ESPN.com's initial design, based on targeted users who watched the game in the living room and dashed to an office PC to check scores or stats. ESPN launched the redesign after focus groups said they were using Wi-Fi to take the site into the living room….
Entertainment portal Yahoo TV caters to Wi-Fi users, too. Customers are starting to use a Wi-Fi-equipped laptop while watching TV for interactive viewing, says Director Doug Hirsch. When a big show is on, traffic on the Yahoo site jumps, he says….