Ron Friedmann's post entitled Strategy and Technology to Support Law Firm Growth has some interesting ideas on the relationship between technology and law firm growth. Here's an excerpt:
[A]t minimum, firms should think through how to improve the service they provide using technology. Options that could help with top line growth via a better service include:
- using simple spreadsheets to budget every matter over a threshold size,
- providing personalized access to the firm's work product,
- delivering advice via interactive systems,
managing important relationships, including cross-selling, by effective use of a CRM,
relieving clients of certain routine work such as patent or trademark docketing with databases, or
- providing customized document generation systems.
Achieving growth in excess of the overall economy or the legal market takes work and creativity. There are many capable competitors in the legal market and no firm has a lock on business. Technology by itself may not drive growth for law firms, but it is an enabler for many of the most readily available growth strategies.