The origin of personas

The origin of personas. Alan Cooper shares the background of Cooper's personas, but fails to acknowledge the considerable contributions of others to the concept. In particular, Geoffrey Moore describes very clearly the technique of archetypal users working through scenarios in 1991's Crossing the Chasm, and Victor points out other contributors to the technique from within the Bay Area's HCI community.

Whatever the origin, personas provide a valuable tool, and while I don't think they take weeks of study and months of practice to apply, we too often just “make them up”. That sort of fictionalization can actually be worse than no personas at all. [ia/ – information architecture news]

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