$1.00 a song, instead of $.10 a song. New 15GB and 30GB iPods and Music Store. 
News.Com: “The software will be able to read music files encoded with ACC, a format that Apple says 'compresses much more efficiently than older formats like MP3…while delivering quality rivaling that of uncompressed CD audio.'”
Apple: Tunes Music Store: “An online music store that lets customers quickly find, purchase and download over 200,000 songs from music companies including BMG, EMI, Sony Music, Universal and Warner Bros. for just 99 cents per song, without subscription fees, the iTunes Music Store allows burning songs onto an unlimited number of CDs for personal use, listening to songs on an unlimited number of iPods, playing songs on up to three Macintosh computers, and using songs in any application on the Mac, including iPhoto, iMovie and iDVD.
Gizmodo: “The big gadget news of the day: Apple's new, slimmed down iPod, which now comes in 15GB and 30GB versions. It's now just 0.62 inches thick, weighs just 5.6 ounces, and comes with a new dock that can sync with both FireWire and USB 2.0 and that also has an audio out port for connecting to a stereo.”
Apple: New iPods: “Apple’s third-generation iPods — 10GB model for $299 (US), 15GB for $399 and 30GB for $499 — hold up to 7,500 songs. They feature solid-state navigation wheel and buttons; new dock with audio out; “On-The-Go” playlist; customizable main menu; and Auto-Sync for automatically syncing your computer’s music library with iPod. [Apr 28]”
Oh well – I was hoping for a significant price break. But at least they got the terms concept down. Pretty hard to get customers excited about buying something if they don't get to keep it.
The “appliance” engineering at Apple is clearly going to be the future of the company. The combination of their OS X, an expanded line of appliances and smart Rendevouz driven Home LAN positioning – will keep the Apple brand alive for many moons to come.
In fact I'd say Apple will be the perfect model for us moving forward – for the other 95% of the market. Just recreating the Apple experience on PCs – will be an industry. Brent Simmons and Robb Beal were given “innovation awards” at ETCON for their products on the Mac. Clearly all teh hottest innovation – is coming out on the mac – first.
But as I said to Brent's and Robb's WIVES – “if you ever wanna send your kids to college, you better make sure your husbands port their products to Windows.”