Co-Creation is the future

Co-Creation is the future. Though not strictly ia-related, this is a pretty important concept that successful IA can't do without. Strategy+Business magazine has an article explaining in depth the principles behind consumer-created value, and how the Internet has rendered obsolete the old corporate mentality of not having to deal with the consumer. “Consumers appreciate and expect efficiency when it improves their experience with a product or service. [ia/ – news for information architects]

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