Macromedia tagline: Experience Matters. Macromedia has launched a new design with a corresponding marketing message about creating great experiences. The new tagline 'experience matters' has its own website with example experiential flash sites.
I alternate between loving the increased exposure of user experience, and hating the dilution of something tangible and valuable to buzz-compliant marketing copy.
Update: Jerry Knight's article on the new UI and interaction design is worth checking out. [ia/ – information architecture news]