Why Advertising, Marketing and PR Pros Should Blog.
A Fine Kettle of Fish
posts 10 reasons why advertising, marketing and public relations
professionals should at least consider adding a blog to their business
plan.
Blogs Are Empowering:
With
RSS (Really Simple Syndication), the audience decides what they want
and when they want it. They have the upper hand. And by giving
recipients the authority to post their own comments, it’s easy for the
public – and fellow bloggers – to hold advertising, marketing and PR
pros accountable for their claims. Think quid pro quo.