Ten Ways to Kill Design

Ten Ways to Kill Design. “It’s a given that we at Cooper—and most of you reading this
article—believe design is the right tool for translating market needs
into tangible product specifications. The people who hire us to design
their products or who attend our Cooper U courses think the same thing.
Unfortunately, the best designs and the best intentions won’t always
lead you to success, because the problem goes beyond your product and
beyond your design or development process. Building better, more
innovative, and more profitable products requires organizational change
on a deep and difficult level.”  [xBlog: The visual thinking weblog | XPLANE]

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