Joel pointed out an interesting book called The Product Marketing Handbook for Software which projects itself as the definitive guide to successful software marketing. It discusses the industrys special challenges and provides solutions specific to the task of marketing and selling software. From blogs through to E-mail and webinars, if you want to succeed in marketing and selling your software, I'm told you cant afford to be without it.
I have been thinking about ordering this. I originally was going to buy it on Chapters or Amazon with my special discount, but it looks like this is self-published. I took a few minutes and called the company, and had the pleasure of actually speaking with the author. He gave me a bit more comfort, and I have decided I will pickup this book this month and leave Purple Cow: Transform Your Business by Being Remarkable for reading next month.
I like alternating between technical and business/marketing books. It is not only refreshing… it allows me to gain more knowledge in both disciplines. It also keeps me away from becoming a zombie in front of my computer or the TV.
If you have read this book, please let me know. Would love to hear other people's review of it.