Author of BitTorrent gives away his marketing secret

Author of BitTorrent gives away his marketing secret.

I met Bram Cohen last night at a party again. I keep running into him in places I don't expect. Don't know who he is? He's the guy who wrote BitTorrent.

He tells me he's had more than 10 million downloads. It came out in the summer of 2001. Think about that. BitTorrent has been out for less time than I've been blogging. And he's gotten 10 million downloads.

Yet another guy who has changed the world with software.

His marketing trick? He doesn't listen to those people who say he needs a marketing team. “The way to get adoption is to build a dramatically better product,” he told me.

This is very astute and fits right in with what the Church of the Customer people are telling me. Build a product that people will tell their friends about and you'll have to spend less on marketing and advertising.  [Scobleizer: Microsoft Geek Blogger]

Leave a comment