Topix Launches Today.

The beta has been up for a while, but today marks the official launch of Topix, Rich Skrenta's latest creation. From the release: today launched the Internet's largest news site (, and the first site to localize disparate audiences through content. features 150,000 topical news pages and local news for every US ZIP code. The Company‚s patent-pending artificial intelligence (AI) categorization engine provides a concept-based method towards aggregating news, which is unlike other vendors‚ keyword-based search techniques. The proprietary technology from provides readers with micro-targeted news and intuitive navigation that improves search relevance and overall search experience through the delivery of localized, targeted news. Furthermore,'s content reaches users that can be specifically defined by their locality, profession or interests. As a result, businesses that advertise on can maximize their online advertising budget by ensuring that their messages are directed to their desired target demographic.

Congrats, Rich! (Also, Gary Price has an Interview with Rich ….) [John Battelle's Searchblog]

Thjis seems pretty coolio.  I gotta go check it out.  I wonder what they'll filter for 94598?  [Marc's Voice]

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