Loren Heiny challenges me (and Microsoft) to do more in the “give and take” of Corporate Relationships by contrasting the recent PDC with an Intel marketing event.
Loren: the PDC was just the start of a multi-year process where we'll equip you with tools to build a vibrant ISV business.
Here's one program: I've been enabled with an “ISV Buddy” program. I can sign you up and adopt you as my ISV buddy. You'll get some goodies if I sign you up. If anyone is interested in having me be their “ISV Buddy” drop me a note at email@example.com — I'll give you the details. The program is designed for everyone from a shop Loren's size to Adobe or Macromedia. [The Scobleizer Weblog]