Where IKEA gets the names

Where IKEA gets the names. “There has often been speculation about the names of IKEA furniture (especially about the desk Jerker and the bed Gutvik). An article in German in Stern reveals a surprising amount of planning. Thus bathroom items are named after Scandinavian lakes, rivers and bays; sets of bookcases after occupations; dining tables and chairs after Finnish placenames; carpets after Danish placenames; and much more…” [xBlog: The visual thinking weblog | XPLANE]

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