Chris Pirillo

Chris PirilloE-mail publishing is dead (it has been folded, spindled, and mutilated).  Long live RSS.

If the world was a perfect place, e-mail publishing would still be a viable model for getting the word out. But marketers and morons (two groups that are far from mutually exclusive) have flooded the space with noise. So now, instead of spending our time on crafting quality content, we waste it with endless bickering. We now have to fight with ISPs, begging them to let our messages pass through without being filtered or flagged.

The wonderful thing about RSS is that it is completely opt-in.  All of us in the RSS community need to make sure that RSS isn't co-opted/abused/hacked by the same spammers that destroyed the value of e-mail publishing.  Don't think that they won't try. [John Robb's Weblog]

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