Article: Advantages of Blogs for Legal Marketing

Article: Advantages of Blogs for Legal Marketing. I'm pleased to have gotten great feedback on my LLRX article explaining the advantages of using blogs for law firm marketing. I thought it was important to write an article like this, because many of the most important blog advantages are not apparent at all to casual observers and require some technical knowledge to understand.

The article came about because I had been trying to explain the benefits of blogging on some lawyer mailing lists, but it seemed like the message was not taking hold. I decided that the subject was complex enough that it required a longer essay to develop more persuasively.

I drafted it back in February. Publication was delayed due to the hiatus, but because I respect Sabrina Pacifici & LLRX so much, I decided to wait until LLRX came back on line instead of publishing somewhere else.  []

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