Even if you've read separate interviews with Lou Rosenfeld and Steve Krug, and even if you've read the other joint interviews they've done, this interview at O'Reilly is worth reading, if only for Steve Krug's great analogies:
I sometimes think the best analog for my job is a “show doctor”–the person who comes in while a Broadway show is still in out-of-town tryouts, watches the whole thing, and says, “I think it would work much better if you moved the cowgirl dance number to the start of the second act, and killed the love ballad altogether.”
But, humor aside, Lou and Steve both have some good things to say, and it's not just a sales pitch for their seminars or a regurgitation of past interviews.
- Steve's workshop
- Lou's workshop
- Lou's comments on this interview
- Another interview with Lou and Steve