industry click – Building Consumer Trust on Data Privacy.
In her presentation at Gartner's recent spring CRM Summit in Chicago, Pearson offered a wealth of statistics showing how much work the industry has ahead of it in building trust. Four out of five U.S. respondents left Web sites more than once over a six-month period due to privacy concerns, according to a consumer Internet privacy survey conducted by International Data Corp.
Additionally, 40% of all enterprise CRM projects — including those already implemented — are being rethought to place more of an emphasis on privacy concerns, according to Gartner research.
It may not be a case of too little too late, but marketers are going to have to do a heck of a sales job to convince consumers of their good intentions. Pearson noted that 43% of all consumers feel businesses have no incentive to protect consumer privacy. Only 39% said that businesses handle personal information properly and confidentially.
More that a third of all consumers are now what Pearson calls “privacy fundamentalists,” who want all but the most limited uses of information stopped. [Privacy Digest]