Building Consumer Trust on Data Privacy

industry click – Building Consumer Trust on Data Privacy.

In her presentation at Gartner's recent spring CRM Summit in Chicago, Pearson offered a wealth of statistics showing how much work the industry has ahead of it in building trust. Four out of five U.S. respondents left Web sites more than once over a six-month period due to privacy concerns, according to a consumer Internet privacy survey conducted by International Data Corp.

Additionally, 40% of all enterprise CRM projects — including those already implemented — are being rethought to place more of an emphasis on privacy concerns, according to Gartner research.

It may not be a case of too little too late, but marketers are going to have to do a heck of a sales job to convince consumers of their good intentions. Pearson noted that 43% of all consumers feel businesses have no incentive to protect consumer privacy. Only 39% said that businesses handle personal information properly and confidentially.

More that a third of all consumers are now what Pearson calls “privacy fundamentalists,” who want all but the most limited uses of information stopped.  [Privacy Digest]

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