Last week I promised a new marketing web site for Illinois libraries, and today we're introducing it to our members at SLS. Sponsored by the 12 regional Library Systems, it's called Project 12, and its goal is to help libraries raise their visibility using more sophisticated marketing tools.
“Project 12 helps bring us all together. Every agency in the Illinois Library network now has access to a variety of professionally designed marketing materials that will help inform their patrons of the wonderful services they have access to @ their library.”
I don't particularly like the name, but I really like the graphics and tag lines. Illinois libraries can customize the promotional cards, bookmarks, tent cards, and posters with their own contact information and logos. There's also a cool screensaver you can download, although it's not customizable. There's some good stuff here, so you should definitely be taking advantage of what this site has to offer!