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“Persuasive Design”: This interview at User Interface Engineering goes a step beyond “usable design” (“Can the visitor use the site successfully?”) and focuses on ways to help achieve the site's goals. A key tactic is to make sure that the visitor can get the information they want, rather than just making the information you wish to provide more usable. “Professional services, such as doctors and lawyers, tend to be the sites that miss the persuasive design boat the most. They often just provide basic office information without emphasizing why someone should choose them as a service provider.” Related articles: John Rhodes interviews Jesse James Garrett, and Persuasive Architecture. [via WebWord] [JD on MX]

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