Clean Underpants with that Book?. Amazon.com's CRM system just mailed me an invitation to try out their new apparel store. In fact, while shopping for “Essential .NET” yesterday, Amazon also suggested that I buy clean underwear to go with the book. One wonders who is in charge of coming up with this recommendation, but fortunately today we also have a news article about Amazon's Chief Algorithms Officer. According to an Amazon spokesperson, “Algorithms are what make our site run, (and) such a unique place to shop. It's through algorithms that we're able to do things like make recommendations and tell you what customers who bought this item also bought”. [Better Living Through Software]
