The Tipping Blog – How Weblogs Can Turn an Idea into an Epidemic

The Tipping Blog – How Weblogs Can Turn an Idea into an Epidemic

“Of course, every epidemic needs both a host and a virus to spread. If weblogs are the host organism, then the virus is nothing less than the humble hyperlink. In retrospect, links are the perfect vehicle for an ideavirus! Each link represents a new web page, complete with the promise of tantalizing new content to tempt the reader. And most important, a link can replicate from one weblog to the next with shocking speed….

Perhaps the biggest change is the blurring of the distinction between Mavens and Connectors….

The Paul Reveres of the world are much more common online than offline. The reason is simple: offline Connectors have to be outgoing extroverts with lots of friends. But Online Connectors, on the other hand, don't have to be be extroverts at all. In fact – and this happens quite often online – Online Connectors are often quite shy and introverted Mavens.” [at Microcontent News, via Redwood City PL's LibLog]

I'm sure this was highlighted while I was on vacation, but I'll grab every opportunity to highlight Malcolm Gladwell's book The Tipping Point to librarians. We could learn a lot from it. [The Shifted Librarian]

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