Glenn Fleishman walks through the cluelessness of Starbuck's CEO, Orin Smith. “It's disturbing to see a CEO who cannot clearly articulate the purpose and benefit of the wireless network they're installing. It's at least threefold (and their VP of new technology has articulated this in the past): 1. It makes going to Starbucks for a travelling businessperson a destination, not an option; 2. It provides, finally, a live data network for Starbucks for their own corporate purposes; 3. It allows Starbucks to develop products for payment and interaction that rely on a high-speed network, including wireless device (cell phone) payment and stored-value cards.” [Scripting News]