William Safire has an excellent opinion piece in the New York Times, blasting “opt-out” legislation as a “fraud and a sham.” [free registration required]
“We want a large red button next to the slot for our credit card at the checkout counter that says 'I consent.' If we choose not to push it, the store may not sell or otherwise use the facts about our transaction.
“Consumers who assert that fairly simple principle are under attack from the information industry. Aware of rising public resentment at the explosion of secret commercial surveillance, the merchants invading customer privacy have come up with a public relations ruse: they call it 'opt out.'”